YAYA Connection is the student-staffed, professional agency that provides clients with insights on the Youth and Young Adult (YAYA) market, which consists of Gen-Whatevers between the ages of 18-24. The agency is staffed with seniors at the Missouri School of Journalism.
Whether it’s in a group or solo, for business or leisure, Youth and Young Adult (YAYA) travelers want to make the most of their travel experiences. This spring break, many college millennials are gearing up to travel all around the states in hopes of having the ultimate experience. At YAYA Connection, we compiled a list of the top 5 things millennials consider when planning a trip:
Money, even during our breaks, is at the forefront of our mind. Although we are spending money on a vacation, we are tempted by loyalty programs and travel packages that minimize cost. Additional factors such as access to wifi, public transit, and food are factors we are willing to spend money on as long as we get bang for our buck.
Spring break is the ultimate opportunity to hang out with friends and make new ones outside of class. With the opportunity to meet new people, travel with friends and family and spend time with others on break of roughly the same age, our social experience is a major consideration when planning a trip.
The last thing YAYA travelers want is clutter and worry to cloud their travel plans. Features such as online billing, location based services, and public transit help ease our travel experience. As a generation, we are also hooked to our phones. Anytime we find a mobile app to help us out, we are quick to hit download and add a mobile dimension to our travel plans.
YAYA travelers consider comfort as the indispensable element for their spring break trip. Whether it’s a fancy meal or a quiet airplane journey, YAYA travelers are more willing to pay more for a comfortable experience than their previous generation. Peer reviews, access to mobile applications, and social networking sites mean a lot to millennial travelers regardless of where their trip takes them.
YAYA travelers look for unique experiences to enhance their spring break experience. Volunteering by doing community service or sightseeing through the tourist attractions are a must for the young travelers. Attractions such as the culture, food, shopping, sights, entertainment and opportunity for adventure entice YAYA travelers to take the leap, choose a destination and travel.
With these 5 things in our minds, planning a trip becomes a little easier for us and sometimes harder for marketers. Some states excel at capitalizing on these things, and their efforts haven’t gone unnoticed. Here are our top choices for spring break based on the characteristics of price, social, convenience, comfort and attraction: Chicago, Colorado, New York, Florida and Texas.
Check back in at YAYA Connection next week for more on what makes these states the top in their region!
This story is part of a section of the Missourian called From Readers, which is dedicated to your voices and your stories. We hope you'll consider sharing. Here's how. Supervising editor is Joy Mayer.