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FROM THE NEWSROOM: How do Google Surveys work?

Monday, June 23, 2014 | 3:37 p.m. CDT; updated 4:21 p.m. CDT, Wednesday, June 25, 2014

Welcome to From the Newsroom, the section dedicated to answering your questions about the Missourian. Our goal is to be transparent about our practices and processes and to invite our readers behind the scenes of what we do. Suggest topics you’d like to see explained by contacting Joy Mayer at mayerj@missouri.edu or 882-8182.

The Missourian's paid members get free access to all the news in our online archive. (Sign up for membership here.) If you don't want to pay with dollars, however, there is another way for you to read and share as many stories as you like. The Missourian participates in a Google program that presents short surveys (usually one or two questions) to readers before they can read the article.

How it works: Market research firms pay Google to collect data. Google receives 10 cents from those firms for every completed survey, and Google pays the newspaper 5 cents for each survey response.

  • The research companies get data on what you like as consumers.
  • The newspaper turns readership into revenue.
  • The readers trade time (instead of money) for news.

Who sees your data? Google says it does not access any personal information. What you share is not tied to you individually.

Do the surveys appear on mobile phones? For now, Google Surveys are not programmed to appear on cellphones. They will appear on tablets.

Another benefit of membership: If you'd like to comment on our website, you need to be a registered user. Unless you registered before the Missourian's paid membership began (in September 2012), you need to be a paid member to participate in the conversation.

Have feedback for us? Our partnership with Google Surveys is new, and we welcome your thoughts. Please email news@ColumbiaMissourian.com.


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