Beth Halls' husband, Jacob Halls, is director of SECraft Beer Fest.
What: Craft beer festival focused on brews not available in Missouri
When: Saturday, Aug. 23
Where: Logboat Brewing, 504 Fay St., Columbia
Cost: There are three ticket options available, ranging from $49 to $95 (only available for those 21 and older)
Contact: 777-9425 or firstname.lastname@example.org
Describe your organization or event. What is its purpose? What makes it special or unique?
SECraft Beer Fest. It's the first of its kind in Columbia, Mo., for craft brewers from the South East region of the country to share their brews which are not available in all areas. It's a chance to converge in Columbia to highlight and share the love of craft beers.
This is the first beer festival in which over 90% of the brewers in attendance are not only from outside of Missouri, but 10 of the 13 aren’t even distributed at all in Missouri. Typically a beer festival utilizes brewers that are already present in the state, or in lieu of a brewery representing themselves, a distributor, or retailer represents breweries that they have in stock. This fest has the brewers, owners, or other employees of the brewery coming to represent their brand, so they will all have firsthand knowledge of the brewery, the beers, and the production process.
What is your relationship to the organization/event (staff member, participant, fan, etc.), and how long have you been involved?
My husband, Jacob Halls, CEO of Gold Coast International is the director of the fest.
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Describe why you chose to be involved and why other people might also want to participate. You may be brief but also feel free to write at length about why this matters to you personally.
Craft beer has become a large portion of the brewing industry and it can be done in either a small or large scale giving individuals the chance to decide how far they want to take their hobby.
I think that this is more in terms of Jacob seeing an area of community activity that has a chance to flourish, as well as bring something new to the table. Beer wise, Missouri is mostly known as the Budweiser state, for those that are more into craft beers they know of more of the other breweries in the state. Outside of Missouri, Jacob has seen and experienced many other great breweries and with University of Missouri’s entrance into the Southeastern Conference, a smaller target area to cast a net and open new doors for the brewers and the community craft beer enthusiasts alike, he just knew he had to do it. With the help of the other businesses involved, it’s coming to Columbia with plans for 2015’s fest already beginning to take form as well and 2014’s hasn’t even occurred yet. That and honestly, Jacob has always been great at, and enjoys to throw, a party.
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