COLUMBIA — MU workers were putting up white, all-weather tents Friday at the southeast corner of Memorial Stadium, staging an elaborate new tailgate spot on campus.
Truman's Terrace will hold a fully catered tailgate party for Missouri fans prior to Saturday's game against South Dakota State University.
"We are the first university in the SEC to do a premium tailgate inside the stadium," said Brittani Price, external engagement associate for Mizzou Athletics.
Truman's Terrace will open two hours before kickoff and stay open for an hour after the game. According to Price, the tailgate will begin Saturday at 12:30 p.m., rain or shine.
About 350 people are expected, she said. Maximum capacity is 1,000.
"We have plenty of tents that will keep our guests dry in case of rain," Price said.
She said the space has two levels, the top with three corporate tents, a beer tent and a bathroom trailer. The lower level will house a fourth corporate tent, the catering tent and a full bar tent.
An individual season pass, which costs $200, gives each holder access to a catered buffet, live music and nonalcoholic beverages. Umbrella tables will be spread throughout the area for those members on a first-come, first-served basis.
Tents are reserved for groups that purchased tailgate packages. Cost depends on the size of the group and whether they attend SEC or non-SEC home games. Prices range from $4,000 to $12,000, with SEC games the more expensive options.
The Georgia and Vanderbilt games, expected to draw the most fans, are the most expensive ticket items, while the Kentucky and Arkansas games cost less. Passes for the Georgia game are already sold out.
Those who buy the packages get tickets and their own covered space for 25-50 people. Each tent features a 46-inch TV screen and access to two a la carte cash bars and limited parking passes.
Price said 50 individual season passes and 40 group packages have been sold.
The new tailgating venue was created through a partnership between Mizzou Athletics and an Alabama-based event management and production company, Colonnade Group.
Tiffany Hickem, an event director for the group, said she sees many benefits of creating the on-site venue, after working at off-site tailgating events at other SEC schools.
"This should drive people to get to the game before the game starts, unlike other schools, where they trickle in," she said. "Here, you don't have to abandon your tailgate for kickoff."
At the University of Mississippi, Hickem said she observed that many fans tailgating at "The Grove," the school's 10-acre public tailgating space, missed kickoff because they didn't want to leave early to make the half-mile walk to the football stadium.
Truman's Terrace is just a few steps from the stadium, "allowing fans to enjoy the tailgate and still make it to the game on time," Hickem said.
Supervising editor is Jeanne Abbott.