COLUMBIA — MU has hired PKF Consulting to conduct a market study for a proposed hotel and conference center that would be located near campus, according to an email sent Wednesday to faculty and staff.
The email included a link to a survey intended to help MU officials determine the need for a hotel and conference center, not just for the university but for the community, MU spokesman Christian Basi said. This will be an open process, he said.
The consulting firm has met with representatives of local hotels, Basi said.
MU has no further plans until the survey is completed, which will be in the next three weeks. "This is the preliminary first step," Basi said.
PKF Consulting is a firm of management consultants, industry specialists and appraisers who provide various services to the hospitality, real estate and tourism industries, according to its website. The company helps clients such as MU conduct market and financial feasibility studies. These include area reviews, site analyses, supply and demand analyses, estimated financial statements and project recommendations.
PKF Consulting is being paid about $35,000 for the study, Basi said.
In 2004, MU abandoned hotel plans after three years of seeking approval to lease 25 acres for construction, according to previous Missourian reporting.
The plan had been to lease the property at College Avenue and Stadium Boulevard to a developer. The money from the lease would have been used to build a $40 million to $50 million performing arts center to be supplemented by private funds.
"As the community has grown and Mizzou has grown, we’re taking another look at it," Basi said.
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