Cutting to the knockouts

TV coverage of sports changed when Andy Sidaris thought of focusing on cheerleaders
Saturday, March 24, 2007 | 12:00 a.m. CDT; updated 1:58 p.m. CDT, Tuesday, July 22, 2008

As you watch CBS’ coverage of the battle for the Final Four this weekend, please pay your respects to one of the pioneers of sports as we know them.

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