New city logo draws mixed reaction

Residents and tourists weigh in on the latest attempt by Columbia to revamp its image.
Friday, February 27, 2004 | 12:00 a.m. CST; updated 6:11 a.m. CDT, Thursday, July 3, 2008

Almost two years and $45,000 after it began, the quest for a new city of Columbia logo has ended. Framed as an attempt to capture the spirit of today’s Columbia, the Convention and Visitors Bureau hopes the logo will help attract people by representing the city’s “cosmopolitan appeal.”

At Tuesday’s unveiling, Mayor Darwin Hindman said, “Will people make fun of it? I hope they do. If people are talking about it, that’s good.”

Residents' opinions vary

Indeed, residents and tourists are talking about it. They commented on what they think about the logo, the slogan and even The District.

Robin Mundy, 39, of Columbia: “It’s colorful, but it’s just kind of plain. The smaller words are just too much.”

Connie Browning, 39, of Columbia: “It’s confusing. It’s a little too much.”

Adam Wallace, 23, of Columbia: “It explains that it’s a fun place basically, but it’s too long.”

Brian Oravetz, 35, of Columbia: “It’s colorful and whimsical, but I wouldn’t remember it because it isn’t bold enough.”

Juanita Province, 82, of Columbia: “I love it. I think it will bring people into Columbia.”

Liz Splitter, 19, of Columbia: “I don’t like it. I don’t like how it’s different colors. Also, the wobbly thing going on with the letters. It doesn’t look like something that should represent a town; it looks like something that should represent a magazine. I like the words in the slogan. It says to me ‘party,’ which Columbia is good for.”

Jon Williams, 50, of Columbia: “I didn’t know anything about it. I think they spent too much money. It’s appealing, but I think $45,000 for that is too much money. Seems like locally they could deal with graphics in the city or work with the colleges and turn it into a student project rather than commissioning an outside agency to do it for $45,000.”

LaDonna Williams, 43, of Kirksville: “It’s bold, something new and an eye-catcher.”

Jalil Malta, 25, of Puerto Rico: “I like it. It has a lot of colors on it.”

The District gets a critique, too

Mirra Greenway, 51, of Columbia: “I have issues with the downtown area being called ‘The District.’ I think that sounds like red-light district or something that is surrounded by barbed wire, so with me, the graphic is OK.”

Bill Fairman, 57, of Columbia: “It’s cute, but I don’t think it could make an impact.”

Kelly Maynard, 35, of Columbia: “It’s way too long. I didn’t like ‘The District’ either. They should’ve taken that money spent on the logo and given it to the Salvation Army or charity.”

Missourian reporters Chase Davis, Gena Lupardus, Sarah Kemp and Coulter Jones contributed to this report.

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