Some really smart graduate students sat down with editors on Friday to present their preliminary research findings for the NewSunday Missourian’s first draft. The top headline: People who spent more time reading the April 4 edition found more stories and features to like. They liked the positive community focus. They liked the in-depth reporting. They found NewSunday to be useful and relevant.
In other words, there’s hope.
In my first letter, I said we began this experiment with an assumption that Sunday is a half-step slower and a whole stride more thoughtful — a day for reading the newspaper. The research suggests that editors gave you something worth spending your time on.
Now, don’t get me wrong — the research also left my backside a little sore from the not-so-positive findings. With the exception of format (some absolutely hated the size of the NewsSunday edition), most of the negatives were things editors can improve.
They are busy making changes for the second draft on May 2 — just two weeks away. I hope you’ll have a chance to spend some time with it.