No Guinness record for city’s tagline

Thursday, September 9, 2004 | 12:00 a.m. CDT; updated 1:31 a.m. CDT, Thursday, July 10, 2008

The city’s new tourism logo — The smart, innovative, artsy, eclectic, clever, savvy, vibrant, too-dynamic-to-fit-into-a-short-tagline city — made its way into the Columbia Convention and Visitor’s Bureau’s history books as part of the most extensive advertising campaign the bureau has ever waged.

Woodruff Communications, the ad agency that worked with the bureau to create the tagline, thought it was worthy of even greater recognition.

Along with capturing “the essence” of the town, the creators of Columbia’s new logo also tried to capture the attention of the “Guinness Book of World Records.”

“It was the longest we had ever seen, and we were just interested to see if there was a category,” said Tracy Moore of Woodruff Communications.

The local ad agency submitted the new logo to the “Guinness Book of World Records” as the world’s longest city tagline. After a three month wait, the reply from Guinness proved disheartening. A category of this kind does not exist. The entry as the longest tagline was thus not eligible to be considered for a Guinness record.

There are eight categories in which records can be eligible. These include human body, amazing feats, natural world, science and technology, arts and media, modern society, travel and transportation, and sports and games, according to Guinness.

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