FACES: Michelle Froese

Tuesday, April 5, 2005 | 12:00 a.m. CDT; updated 7:33 a.m. CDT, Thursday, July 17, 2008

Michelle Froese deals with the issues that concern the image of Brady Commons and Memorial Union at MU. As the manager of public relations for student auxiliary services, she speaks with the media about these facilities. Her job, she said, is “to supervise what our communications efforts are, make sure that we are putting our best foot forward.”

Froese, 38, has been in the position since 1998. Before that, she worked at the bookstore while she was a graduate student finishing her doctorate in theater.

Froese said the bookstore’s primary focus is selling textbooks, and her job is to “talk to students and parents about what they can do to save money, like buying used books.”

She also said she would like people to see the bookstore as more than a place to buy textbooks. Froese says the bookstore tries to “promote the spirit” of the university. Profits are used for campus improvements, she said, so buying from the bookstore benefits students because that money is going toward student projects.

Froese’s job requires skills to deal with people and to be able to give presentations at national conferences.

“I would hate if I had to stay in the office the whole day doing the same thing every day,” she said.

Her background in theater helps her daily; she taught a public speaking course, which helps her in her presentations.

“When you talk to big audiences, you get embarrassed, but you just don’t show it,” Froese said.

Although she thinks about theater, Froese said she doesn’t miss grading papers. So, now she works with students on special projects.

But she leaves the stage door open: “Someday when my children are older, I’ll get involved in it again,” she said.

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