MU sophomore Matt Avery entered this year’s “I Don’t Hate the Bookstore” film festival with mixed feelings about the University Bookstore.
Avery and about 20 other young filmmakers, all students at MU, gathered in the bookstore on Wednesday to find out the winners of the first annual festival. Avery’s team, Team SRD, took home the first-place prize.
“At the beginning, I wasn’t sure about the bookstore,” he said. “But after going through the information, we wanted to show that you should try and buy from the bookstore.”
Bookstore administrators hope that other students will feel the same way when they watch the videos.
“The bookstore has been looking for years for a way to get information out about what the bookstore does,” said Michelle Froese, public relations manager for the MU bookstore. “We want to change long-held and hard-fast perceptions about the bookstore.”
The festival featured 22 one-minute entries submitted by 15 different teams. Participants were given information on bookstore practices and pricing policies and told to produce public service announcements that appeal to a college audience.
MU freshman Lauren Ranney’s team chose to parody a popular YouTube.com video called “Shoes.” Ranney said her team, Team HoiTahPoiSha, made the video to “tell people that the bookstore doesn’t rip off students as much as people think it does.” The video won third place in the festival and won a viewer’s choice award based on online voting.
Judges for the festival included Brian Brooks, associate dean of MU’s School of Journalism, and Sherry Pollard, regional director for University Stores. The judges selected one of five entries submitted by Team SRD as the first-place video.
The team — Avery, Brett Mossberger, Greg Bearce and Ben Phelps — produced five different videos that parody a television ad campaign by Apple. The winning entry shows a student playing a video game after having sold his books back to the bookstore while another student anxiously waits to see if he can sell his books online.
Froese said that all five of the videos will be regularly screened in the bookstore as part of a new campaign. The winning filmmakers were awarded a $500 bookstore gift certificate and were offered possible employment to produce additional public service announcements.
Froese said that student involvement is the most important part of the festival and that this year’s number of entries was “incredible.”
The bookstore awarded filmmakers $2,600 total in gift certificates, according to Froese.
She said that this was a cost-effective public relations campaign and that giving out gift certificates will benefit bookstore sales.
“We’re going to keep doing this,” Froese said. “We’ve had such a great response, we’re going to make it an annual event.”