The HPV vaccine, Gardasil, helps prevent cervical cancer. But it costs at least $360 — three doses for $120 apiece. Everyone is feeling the pain: doctors, insurers and patients. All of this is sticking everybody in a sensitive place — the wallet.
Saturday, June 2, 2007 | 12:00 a.m. CDT;
updated 2:26 p.m. CDT, Monday, July 21, 2008
When Merck launched a multimillion-dollar marketing campaign last year to promote Gardasil, its new vaccine to prevent cervical cancer, company officials probably did not anticipate that its signature phrase — “one less” — would apply not just to malignancies but also to physicians. Yet that slogan has come to symbolize the response of doctors.
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