As alumni and parents descend on MU’s campus to watch the parade, tailgate and attend the Texas Tech game during Homecoming weekend, those running the “For All We Call Mizzou” campaign hope fans will enjoy the sights and sounds of campus. There are no plans to encourage alumni to donate during Homecoming weekend, said Beth Hammock, director of external relations for the “For All We Call Mizzou” campaign. Instead, she hopes alumni and parents will reflect on their Homecoming experiences the next time they consider a donation.
‘For All We Call Mizzou’ campaign nears $1 billion
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