Going for the Gold

Take a look at the business side of building a brand.
Saturday, November 3, 2007 | 12:00 a.m. CDT; updated 2:39 p.m. CST, Thursday, January 15, 2009

College gear. It’s not just T-shirts and bumper stickers. The multi-billion dollar industry also includes items such as ice scrapers, temporary tattoos and antenna balls. Click here to learn about the business side of MU licensed products.