College gear. It’s not just T-shirts and bumper stickers. The multi-billion dollar industry also includes items such as ice scrapers, temporary tattoos and antenna balls. Click here to learn about the business side of MU licensed products.
Going for the Gold
Take a look at the business side of building a brand.
Saturday, November 3, 2007 | 12:00 a.m. CDT;
updated 2:39 p.m. CST, Thursday, January 15, 2009
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