Animated MU television ad impresses some, confuses others

Friday, November 30, 2007 | 4:58 p.m. CST; updated 5:49 a.m. CDT, Tuesday, July 22, 2008

COLUMBIA — With a national audience watching the Big 12 Championship and following the Tigers’ quest for a national title, MU’s national exposure and media coverage is reaching a new level. But the animated television 30-second spot ad national audiences are seeing is getting mixed reviews. While MU’s administration and its designers call it unique and innovative, students and alumni say they don’t get it.

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