PHOTO GALLERY: Peeps company celebrates 60th birthday

March 10, 2013 | 2:51 p.m. CDT

Displayed are Peeps at the Just Born factory in Bethlehem, Pa. With the storied candy brand celebrating its 60th anniversary this year, a quirky new TV ad campaign talks about all the things people do with their Peeps.

Roger Hildebeitel inspects Peeps as they move through the manufacturing process at the Just Born factory in Bethlehem, Pa. With the storied candy brand celebrating its 60th anniversary this year, a quirky new TV ad campaign talks about all the things people do with their Peeps. | Matt Rourke/Associated Press

Peeps move through the manufacturing process, at the Just Born factory in Bethlehem, Pa. | Matt Rourke/Associated Press

Gail Counterman adjusts a Peeps box as it move through the manufacturing process at the Just Born factory in Bethlehem, Pa. | Matt Rourke/Associated Press

Peeps move through the manufacturing process before they receive their eyes at the Just Born factory in Bethlehem, Pa. | Matt Rourke/Associated Press

Peeps are displayed Feb. 13 at the Just Born factory in Bethlehem, Pa. With the candy brand celebrating its 60th anniversary this year, a quirky new TV ad campaign talks about all the things people do with their Peeps. | Matt Rourke/The Associated Press

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