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PrintAnheuser-Busch Cos. Inc. will continue as the exclusive alcohol sponsor for the Super Bowl through 2012, and the world’s largest brewer is adding other sports to its long list of sponsorships.
The St. Louis-based maker of Budweiser, Bud Light, Michelob and other beers announced Monday it has reached an agreement with NBC, which will televise the Super Bowl in 2009 and 2012. In March, Anheuser-Busch announced agreements with CBS for the 2007 and 2010 games and Fox for the 2008 and 2011 Super Bowls.
Anheuser-Busch has been the Super Bowl’s exclusive alcohol sponsor since 1989.
The deal with NBC also calls for Anheuser-Busch to serve as exclusive alcohol advertiser for airing of the Ryder Cup and the President’s Cup from next year through 2011. And, Anheuser-Busch will sponsor the Kentucky Derby and the Preakness through 2010.
“Advertising during the Super Bowl is a perfect fit for a company like ours,” Anheuser-Busch president August A. Busch IV said. “The Super Bowl is a holiday that combines sports and entertainment, and watching the ads has become a fun part of the evening for many of the game’s 90 million viewers.”
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