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MTV 'Made' comes to Columbia

ALEX LEWIS/Missourian

Rock Bridge junior Andrea Martin is pictured looking at the accessories in Envy.

By Chad Day/Missourian

February 8, 2008 | 11:57 a.m. CST

COLUMBIA — An MTV film crew was allowed to follow a Rock Bridge High School junior on campus for the reality show “Made,” school officials said.

“Yes, it is true that MTV has been here,” Rock Bridge principal Kathy Ritter said. Ritter said the camera crew was following a student who was selected as the focus of the reality show.

The entertainment network would not release the name of the teen, but Rock Bridge students identified her as their classmate, junior Andrea Martin.

An MTV film crew has been interviewing Martin’s friends on the high school’s campus for the past two days, according to student Matty Bennett.

“They interviewed us and asked us questions,” Bennett said.

Bennett and student Stephanie Barnette said Martin participated in the casting call for the show in January.

“They had a casting call a few weeks ago and she was the one who got chosen,” Bennett said.

A camerawoman filmed Martin, a pink-haired teen wearing glasses and a dark pea coat, on Thursday while she and three other teenagers shopped in the downtown clothing store Envy at 814 E. Broadway.

The MTV show chronicles participants as they try to make personal dreams come true, according to MTV’s Web site. Bennett said Martin’s goal is to be “made” into Rock Bridge’s homecoming queen next year.

Envy store manager Lori Young said the show’s publicity will help the relatively new store attract customers and solidify its reputation.

“We are excited because we are such a new store,” she said.

Young said MTV contacted the store earlier in the week about filming, and the network’s largely high school- and college-age audience is just the type of media exposure the store is looking for.

“It’s going to be great publicity because we cater to that age group,” she said.

Carrie Gartner, the director of Columbia’s Special Business District, said she is also excited about the publicity that the show will bring to downtown Columbia.

“It’s a really good market for us,” she said. “I know a lot of college kids watch it.”

The popularity of the network among young people, she said, can translate into name recognition for businesses featured on its shows.

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