The Daniel Boone Regional Library finds a new image

  ¦  

COLUMBIA — As a part of Daniel Boone Regional Library's 50th anniversary, the library will for the first time have its own logo.

The logo, created by Woodruff Sweitzer advertising agency at a cost of $4,500, features an open book with various shapes and colors coming out of it.

Kris Farris, public relations coordinator for the library, said the shapes and colors exploding from the open book are meant to signify that everyone is welcome at the library.

"We need a logo to portray who we are," Farris said.

The Columbia Library Board felt the open book design was more of an active representation of the library, Farris said. The logo was created in order to invite people to the Daniel Boone Library system to let them know the library has more than just books to offer.

"This is not a boring library," Daniel Boone Regional Library Director Melissa Carr said. The library wants something a little fresher than our neighboring libraries, she said.

The other design up for consideration was books placed in a circle to represent community, however it was declined by the library board.

Two slogans were presented to the library board at its May 14 meeting. The board was unable to choose between "Inquire Within" and "Start Here," so they were given one month to decide.

During the Thursday night meeting, the board chose not to pass any of the three tag lines after a 6-6 vote. "Start Here", which was the favored tag line of the board, was discovered to be ABC's tag line by absent board member Tonya Hays-Martin in a memo to the group. Because of a possible copyright infringement the board decided to not go with it.

A new slogan, "Yours, Mine, Ours," was introduced but declined.

Both Carr and Farris hope that the logo will be ready by sometime in July, when the library celebrates its 50th anniversary.