Is it possible to create and brand a rivalry game? Perhaps, but it's new territory for universities and sports marketers. Whether their efforts are successful rests in the in perceptions of fans.
Missouri, ranked No. 17 in the latest College Football Playoff rankings, will close out its regular season schedule on Friday against Arkansas with a spot in the SEC championship on the line. How could things shape up further down the road?
The No. 17 Tigers (9-2, 6-1 in the Southeastern Conference) prepare for a short week and large Arkansas offensive line.
Missouri plays Arkansas at 1:30 p.m. Friday. MU residence halls typically open on Sunday after an academic break.
The Tigers are ranked No. 17 in The Associated Press Top 25 and USA Today Coaches polls after winning 29-21 at Tennessee.
A gritty offensive performance and a defense that always gives its team a chance to win helped the Tigers overcome penalties and miscues in their 29-21 win over the Vols.
It wasn't always pretty, but a program-record 10th-straight win on the road has the Tigers one game away from returning to the SEC championship in Atlanta.
On a night when the Tigers needed a win to keep their SEC title hopes alive, Markus Golden and the Missouri defense made the right plays at the right time.
"We'll sing it as long as we're behind. And then we'll sing it when we're ahead."
While it wasn't always pretty, the Missouri Tigers defeated the Tennessee Volunteers 29-21, Saturday night. We collected fan reactions from social media from Knoxville to Columbia and everywhere in between.
No. 20 Missouri (8-2, 5-1 in SEC) plays Tennessee (5-5, 2-2 in SEC) at 6:30 p.m. Saturday on ESPN. The Tigers must win in order to return to Atlanta for the SEC Championship, and Tennessee is looking for its sixth win and first bowl berth since 2010.
The Tigers' junior tailback says he has come a long way from his freshman year, when he found the size of SEC defenders to be intimidating. Coming off a career performance at Texas A&M, he's not backing down now.
Camping in driveways and skeletal stadiums are two of 10 things you didn't know about Missouri's next opponent.
At this point in the semester, a lot of college students are ready for a break. With finals and papers galore, not to mention a few more football games, Missouri football players are excited for the end of the semester, too.
The Volunteers could be without two defensive starters who were suspended indefinitely this week after allegations of sexual assault.
Judging by college football analysts' projections, the College Football Playoff is a far cry for the Tigers right now.
For one night, the Georgia Bulldogs are going to be hard-core Tennessee fans.
Todd Gurley's season-ending knee injury — in his first game back from a four-game suspension for violating NCAA rules — was a stunning blow to his teammates, who were looking forward to No. 3 closing out his college career in style.
Missouri's athletics department announced a four-pack general admission ticket special for the football team's game against Arkansas.
The chance of returning to Atlanta for the SEC Championship doesn't escape the Tigers, who need to win their next two games to take the Eastern division crown. But more important to coach Gary Pinkel is that players keep their attention on the next opponent: Tennessee.