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Shakir Hamoodi, the owner of World Harvest, drew inspiration from family friends who had a similar store in Champaign, Ill. No such store was present in Columbia at the time.

World Harvest’s mostly markets itself through word of mouth. The store also uses door mail discounts, free-item coupons, Columbia Marketplace magazine, the Add Sheet, television advertisements, flyers, KBIA/91.3 FM, KOPN/89.5 FM and the World Harvest website.

FACTBOX

Location: 3700 Monterey Drive, Columbia

Phone number: (573) 442-3833

Hours: 10 a.m. to 8 p.m. Monday through Saturday; 11 a.m. to 6 p.m. Sunday

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MyMissourian

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